These are some of the reasons that Fastcorp recently developed a new frozen food merchandiser named the "Food Court Express." The machine features extra-large display cards showing the food fully cooked rather than displaying a less appetizing frozen package.
Fastcorp is developing a rebate program, whereby food manufacturers will provide operators who buy the machine rebates on food product.
"Food has usually not been treated as an impulse sale," said John Devecka, vice president of sales at Fastcorp. The new graphics on the machine can be seen from 100 feet away. This stands in marked contrast to most food machines.
Devecka noted that the fast food restaurants have long understood the need for strong visual merchandising. This is something Fastcorp hopes to bring to the food vending machine.
The fact that the display cards show the food in its ready-to-eat state is also important. "You see the pizza at its full potential," Devecka said.
In addition, having large beautiful product cards means that the machine always looks full and not "picked through."
"What we're presenting is a food machine with great balance of food selections, as well as the added major benefit of serving profitable ice cream in the same machine. Having a great looking and appetizing food and ice cream solution for accounts of all sizes will really enable progressive operators to offer something new, which helps them gain new accounts from less progressive operators who are not prepared to offer a food or ice cream solution," Devecka said.
For more information, contact:
Crane Merchandising Systems, 800-325-8811
Kraft Vending & OCS, 847-646-5134
KRh Thermal Systems, Ltd., 800-880-VEND
Self Serve Foods Inc., 407-321-7004
Tyson Foods Inc., 479-290-5741
U-Select-It Corp., 515-277-5397
Vistar Corp., 800-288-8851