Branded Machine Fronts, Long Underutilized, Can Help Win More Coffee Sales

Branded coffee brewers and dispensers are nothing new. Cole Screenprint Inc., based in Tacoma,Wash., has offered permanent branded overlays for brewers and dispensers for years with its Pumpskins resurfacing systems. The company also prints branded labels, decals, signs, racks and coffee bibs for glass pots.

Operators can order the overlays for a variety of equipment. The overlays adhere to the surface with an adhesive. There are both permanent and removable overlays available.

Brian Redpath, national sales director, said the orders are about evenly split between private label and national brands. He noted that most of the orders come from coffee roasters that provide serving equipment.

The cost for the overlays depends on volume. The company uses both digital and screen printing.

Redpath said operators should realize that branding equipment is a one-time cost that pays off over the life of the equipment. “Once they’ve made that expenditure in the brand, it’s out there advertising 24 hours a day,” he said.

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Kraft Vending & OCS offers operators a wide variety of branded single-cup fronts

With more single-cup equipment being introduced, Kraft Vending & OCS is making sure that operators have the option of branding the equipment with its Maxwell House and Gevalia brands. The company has developed face plates for most hot drink vending machines and single-cup brewers, including the new manual pod brewers.

Operators can order branded face plates and channel markers for vending machines and single-cup brewers from Kraft directly, from Vendors Exchange International Inc., or their authorized equipment distributor. Operators can contact their Kraft sales person for information.