In retrospect, the Ragans think the decision to diversify into office products and custom packaging has been wise. It has allowed them to maximize their return on their fixed delivery expenses. At the same time, they've gained a lot of clout with their customers as a one-stop-shop provider.
Joe Ragan believes that coffee continues to offer his company the greatest long-term growth potential. Customers today are looking for the best quality products available.
He believes that he will almost double the size of the company in the next five years.
According to Joe Ragan: "You have to be a little more on your toes today than you did 10 years ago."