Cold Beverage Showcase

Coca-Cola launches new flavor for Dasani and Powerade beverages: grape
Grape is the newest flavor to join the DASANI lineup of flavored water beverages, naturally flavored and lightly sweetened with Splenda® to provide a water beverage without calories or carbohydrates launched in 2005. DASANI Grape will be priced in line with DASANI Flavors and is available nationwide in 20-ounce plastic bottles, and in six packs of 500-ml plastic bottles. Other DASANI Flavors, include lemon, raspberry, and strawberry.

POWERADE Grape and POWERADE OPTION Grape appeal to sports drink consumers looking for great-tasting flavor variety. Consumers can enjoy the grape flavor in both regular POWERADE and POWERADE OPTION — the Low Calorie Sports Drink. The full line of POWERADE and POWERADE OPTION flavors, including grape, can be found in the sports drink section of supermarkets, mass retail locations, convenience stores and vending machines. Sold in easy-to-grip, proprietary 32-fluid-ounce, 20-fluid-ounce single bottles and six-packs, both brands will be competitively priced with other sports drinks on the market.

POWERADE OPTION is a great-tasting, low-calorie sports drink, providing electrolytes and B-Vitamins at levels comparable to regular POWERADE, with only 10 calories per 8-fluid-ounce serving. Consumers can drink POWERADE OPTION throughout the day to keep hydrated without replacing as many burned calories. POWERADE OPTION is sweetened with a blend of Sucralose, Ace-K and HFCS. For more information about The Coca-Cola Co., visit the website at

Nestea has new green tea product line
The simple pleasure that tea drinkers have enjoyed with NESTEA for more than 50 years gets a flavorful update with the new NESTEA lemon and diet lemon formulas, which out-performed the former NESTEA COOL® varieties in consumer taste tests. NESTEA is also responding to consumer demand and research by introducing a green tea line featuring peach and diet peach flavors. In addition to the improved NESTEA flavors, Nestea will now be offered in popular 12-packs of 0.5L PET bottles, as well as 20-ounce PET bottles, 12-ounce cans, 12-/12-ounce Fridge-Pack™ cans and 2-liter bottles. NESTEA will be supported in 2006 with a fully integrated marketing program that includes print, radio and out-of-home advertising, point-of-purchase displays, Web/interactive communications, public relations and consumer sampling programs. The brand will partner with Minute Maid® shelf-stable juices and juice drinks in a joint summer promotion program. For more information, contact the Coca-Cola Co. at

Nestlé Nesquik provides 8-ounce size to assist school vendors
Nestlé® NESQUIK® expands its ready-to-drink (RTD) product line to include an 8-ounce size which meets or exceeds specific school nutritional guidelines. Available nationwide for both vending and a la carte services, this new 8-ounce product is made from 100 percent Grade A 1 percent, low-fat Vitamin A&D flavored milk and comes in resealable plastic containers. Schools and vending operators interested in adding Nestlé NESQUIK 8-ounce or 14-ounce flavored milk, both available in chocolate and strawberry flavors, should contact Nestlé at 866-QUIK-VEND for more information.

MD Drinks creates beverages with true functionality, not just hints of novel ingredients
Physician Alex Hughes founded Santa Monica, Calif.-based MD Drinks, Inc., maker of function drinks, around one simple yet powerful idea: to bring physician-developed functional beverages based on proven clinical science to consumers. In order to make an impact, the company had to hit some "home runs." They started by tackling a most common ailment: the hangover.

The anti-hangover formulation with a uniquely satisfying citrus/prickly pear flavor combination, launched the first drink: function urban detox — in November of 2005. The team has followed up with function youth trip, which reverses and minimizes fine lines and wrinkles, and function brainiac, which helps boost memory.

Fruit2O now available in Tropical Fruit flavor and 10-ounce sizes from Kraft
Kraft Foodservice introduces an exciting new flavor in its Fruit2O product line. As the first blended flavor of Fruit2O, Tropical Fruit joins a family of eight refreshing flavors, including cherry, peach and grape. The popular beverage has driven huge category growth for flavored water, as grocery consumption almost doubled in the first half of 2005.

Convenient 10-ounce sizes are available in delicious grape and raspberry flavors. The new smaller size offers a lower price point and easy portion control, so it's perfect for schools and catering.

With no calories, carbohydrates or sugar, Fruit2O is a popular alternative to sodas and juice drinks. The water with a natural fruit essence is available in 16-ounce and 20-ounce bottles. For more information, visit

Hi Ball reaches into the energy drink market with clear, retro beverages
Hi Ball energy soda waters have no sugar, no carbohydrates, no artificial colors or flavors. They are made with purified water, natural flavor and contain less than 10 calories per bottle. Each 10-ounce glass bottle is emblazed with an iconic "retro"-like design resembling classic soda from days bygone.

Hi Ball products are clear, carbonated concoctions free of artificial colors and flavors and do not leave a sugary, medicinal aftertaste like leading energy drinks in the market.

Hi Ball offerings possess fresh ingredients such as: taurine, an amino acid that helps detoxify the system and aids the function of the brain; guarana, a nut-like seed from South America that increases performance both physically and mentally; ginseng, an herb widely used as a dietary supplement to increase energy and vitality; and caffeine, which provides a boost of energy and heightened alertness. In addition, B-vitamins B3, B5, B6, B12 help maintain normal body function and increase stamina resulting in increased energy and alertness.

Hi Ball beverages can be consumed as stand-alone energy drinks or as a mixer with premium spirits. For more information, visit

Kraft Crystal Light makes an instant cold beverage
Kraft Vending & OCS now offers all flavors of Crystal Light On The Go drink mix packets to the vending channel. These single-serve packets can be used with 20-ounce water to provide a flavored drink.

Providing variety and increasing bottled water sales, Crystal Light On The Go is a great alternative to fruit juice and high-calorie sport drinks in areas where the clientele is more health conscious.

Varieties include Raspberry Ice, Sunrise Orange, Lemonade, Peach Iced Tea, Iced Tea, Fruit Punch and Raspberry Lemonade. For more information, visit

Global Beverage Enterprises offers 'carbonated' milk
Global Beverage Enterprises Inc. introduces a sugar-free, milk-based "carbonated" beverage. In response to concern about child obesity, "Kool Cow Sparkling Drinks" are made from fat-free, skimmed milk powder, fortified with vitamins. They are also "carbonated." Targeted to kids of all ages who hate milk but love soda, "Kool Cow Sparkling Drinks" are available in strawberry and peach mango. Packaged in either a family six pack, ideal for school lunches, or a 16.9-ounce, PET bottle, "Kool Cow Sparkling Drinks" have a 2-year shelf life. For more information, visit

Shamrock Farms extends shelf life of milk
Shamrock Farms is 100 percent grade A real milk — quality customers can taste. And it's a national brand with proven success. Shamrock Farms products are available in stores, restaurants and vending machines across the country. Customers love its farm-fresh taste and the following benefits:

  • Priced right — less than other national milk brands
  • A variety of popular flavors in single-serve 12-ounce bottles
  • Extended Shelf Life (ESL) technology that keeps products more nutritious, preventing leakage and spoilage with an
    82-day code life
  • Broad distribution and quick response time to operator needs

For information, visit

Novamex offers beverages that reach Hispanic tastes
Jarritos is the leading Mexican soft drink in the U.S. Jarritos brand soft drinks have a unique taste, specific flavors, and other elements that provide strong cultural identification. Jarritos is an authentic Mexican brand with a personality that is surprising, humorous, satisfying, and very Mexican. Jarritos brand power is fueled by high awareness and a strong brand image. Flavors include lime, tamarind, fruit punch and mandarin. Novamex also offers Sidral Mundet Apple Soda and Señorial, sangria soft drink. Call 951-695-4425 for a sales representative.

IZZE offers caffeine-free, sparkling juice
An all-natural blend of pure fruit juice and sparkling water, IZZE Sparkling Juice is caffeine-free. There are no artificial ingredients, high-fructose corn syrup or other refined sugars. IZZE also provides a serving of fruit based on the USDA Food Guide Pyramid. Great for schools eliminating soda, the new IZZE sparking juice makes a great cold beverage option in many flavors, including pomegranate, blueberry, pear, grapefruit, clementine, etc. For more information, visit

Pepsi-Cola will introduce Dole Sparklers and Sierra Mist Cranberry Splash
Pepsi-Cola North America adds new additions to its expanding beverage portfolio — Dole Sparklers and Sierra Mist Cranberry Splash.

Dole Sparklers, an invigorating, low-sugar, sparkling juice, is made with real fruit, B-complex vitamins and 50 percent less sugar and calories than a regular juice drink.

The light, refreshing beverage comes in four flavors: pomegranate blueberry, orange tangerine, cranberry raspberry and pink grapefruit. Available in a single-serve, 16.9-ounce, proprietary plastic bottle with a distinctive "bubble" design embossed into the packaging, the product launches in October.

Sierra Mist is launching its first limited-time-only offering with Sierra Mist Cranberry Splash, the crisp, lemon-lime soft drink flavored with a hint of cranberry. Sierra Mist Cranberry Splash will be available for eight weeks, beginning in November, in packaging that will reflect the spirit of the holiday season. Supported with national television and radio advertising, Sierra Mist Cranberry Splash will be available in 20-ounce and 2-liter bottles as well as 12-packs of 12-ounce cans. For more information visit Pepsi-Cola online at

Coca-Cola and Godiva bring chocolatey indulgent beverages to the U.S.
Coca-Cola North America and Godiva Chocolatier announce a new line of premium blended, indulgent beverages called Godiva Belgian Blends. The new beverages provide a revitalizing experience "more decadent than just plain coffee."

Godiva Belgian Blends rolls out with three flavors — Dark Chocolate Mocha, Milk Chocolate Mocha and French Vanilla
Latte — in stylish, 9.5-fluid-ounce glass bottles. For more information, visit