Cold Beverage Showcase

Coca-Cola launches new flavor for Dasani and Powerade beverages: grape
Grape is the newest flavor to join the DASANI lineup of flavored water beverages, naturally flavored and lightly sweetened with Splenda® to provide a water beverage without calories or carbohydrates launched in 2005. DASANI Grape will be priced in line with DASANI Flavors and is available nationwide in 20-ounce plastic bottles, and in six packs of 500-ml plastic bottles. Other DASANI Flavors, include lemon, raspberry, and strawberry.

POWERADE Grape and POWERADE OPTION Grape appeal to sports drink consumers looking for great-tasting flavor variety. Consumers can enjoy the grape flavor in both regular POWERADE and POWERADE OPTION — the Low Calorie Sports Drink. The full line of POWERADE and POWERADE OPTION flavors, including grape, can be found in the sports drink section of supermarkets, mass retail locations, convenience stores and vending machines. Sold in easy-to-grip, proprietary 32-fluid-ounce, 20-fluid-ounce single bottles and six-packs, both brands will be competitively priced with other sports drinks on the market.

POWERADE OPTION is a great-tasting, low-calorie sports drink, providing electrolytes and B-Vitamins at levels comparable to regular POWERADE, with only 10 calories per 8-fluid-ounce serving. Consumers can drink POWERADE OPTION throughout the day to keep hydrated without replacing as many burned calories. POWERADE OPTION is sweetened with a blend of Sucralose, Ace-K and HFCS. For more information about The Coca-Cola Co., visit the website at www.coca-cola.com.

Nestea has new green tea product line
The simple pleasure that tea drinkers have enjoyed with NESTEA for more than 50 years gets a flavorful update with the new NESTEA lemon and diet lemon formulas, which out-performed the former NESTEA COOL® varieties in consumer taste tests. NESTEA is also responding to consumer demand and research by introducing a green tea line featuring peach and diet peach flavors. In addition to the improved NESTEA flavors, Nestea will now be offered in popular 12-packs of 0.5L PET bottles, as well as 20-ounce PET bottles, 12-ounce cans, 12-/12-ounce Fridge-Pack™ cans and 2-liter bottles. NESTEA will be supported in 2006 with a fully integrated marketing program that includes print, radio and out-of-home advertising, point-of-purchase displays, Web/interactive communications, public relations and consumer sampling programs. The brand will partner with Minute Maid® shelf-stable juices and juice drinks in a joint summer promotion program. For more information, contact the Coca-Cola Co. at www.coca-cola.com.

Nestlé Nesquik provides 8-ounce size to assist school vendors
Nestlé® NESQUIK® expands its ready-to-drink (RTD) product line to include an 8-ounce size which meets or exceeds specific school nutritional guidelines. Available nationwide for both vending and a la carte services, this new 8-ounce product is made from 100 percent Grade A 1 percent, low-fat Vitamin A&D flavored milk and comes in resealable plastic containers. Schools and vending operators interested in adding Nestlé NESQUIK 8-ounce or 14-ounce flavored milk, both available in chocolate and strawberry flavors, should contact Nestlé at 866-QUIK-VEND for more information.

MD Drinks creates beverages with true functionality, not just hints of novel ingredients
Physician Alex Hughes founded Santa Monica, Calif.-based MD Drinks, Inc., maker of function drinks, around one simple yet powerful idea: to bring physician-developed functional beverages based on proven clinical science to consumers. In order to make an impact, the company had to hit some "home runs." They started by tackling a most common ailment: the hangover.

The anti-hangover formulation with a uniquely satisfying citrus/prickly pear flavor combination, launched the first drink: function urban detox — in November of 2005. The team has followed up with function youth trip, which reverses and minimizes fine lines and wrinkles, and function brainiac, which helps boost memory.