But while the national operators all have established programs in place, how can smaller operators with more limited budgets still work with accounts to be part of the solution? For the many operators already struggling with the day-to-day operation of the business wondering how they can suddenly create health and wellness materials for their accounts, NAMA's Balanced for Life program can help.
BALANCED FOR LIFE EXPANDS TO WORKPLACE ACCOUNTS
To help members partner with B&I accounts, NAMA created a "Get Healthy" and "Fit Kit" that they can share with accounts to help create a customized wellness program. The kit is available at www.balancedforlife.net under the "Info for workplaces" link in the operator toolbox and provides NAMA client companies with information for starting a program along with materials they can reproduce in-house and distribute to employees. The Kit includes:
- An overview on the importance of starting a "get fit" program and how it could affect a corporation's bottom line
- The basic steps involved in starting a corporate health and fitness program
- How to join more than 1,800 Globalfit gyms
- The "Fitness Fundamentals" from the President's Council on Physical Fitness and Sports
- The basics of a fitness program
- Suggested workout schedules
- Controlling your weight
- The benefits of being "fit"
- Suggested games, activities and contests for getting employees active
- The food pyramid and related nutritional information from the USDA, including suggested diets and recipes
- Nutritional advice from campaign dietitian Lori Valencic
- Point of sale promotional materials, including NAMA's SnackSmart brochure and poster
The kit also includes a host of links where members can go for more information and resources to help them implement and monitor their program.
Other Balanced for Life workplace tools to help operators are being added regularly, including a new Workplace Wellness Contest where teams can compete for prizes by walking their way to wellness and answering questions about health and nutrition. More details will be available at the Expo, so be sure to stay tuned for more details.
The good news for operators is that across the industry, manufacturers are coming together to offer a wider array of products that can help them meet their customers' demands, and other resources are available to help them address this issue as well.
As always, in the end it will be the operators who research the market and understand how to effectively respond to the ever-shifting landscape who will thrive. This means that the companies leading the way tomorrow will be the ones with the foresight today to recognize that health and wellness are here to stay.
ABOUT THE AUTHOR
RICHARD WYCKOFF, NCE, is former president of Aramark's refreshment services and business and industry facility service and is now a consultant to help packaged goods companies, equipment manufacturers and allied suppliers identify opportunities for building their brands and expanding operations to improve profits. He can be reached at 267-738-0726 or email@example.com.