Management believes success has come from identifying a niche as a coffee specialist and building on their expertise. While they have added water filtration to their services, they have not expanded into vending or office products like some of their competitors have.
In situations where an account needs vending or office products, Karsay Coffee partners with other companies that provide these services.
Coffee service has become a specialty unto itself. Karsay Coffee has recognized the need to continue to invest in employee education and in product and equipment.
To hone his expertise, Rich Karsay recently completed the Quality Coffee Certification Program offered by the National Automatic Merchandising Association. "I got a little polishing in my coffee knowledge," he said. "It's a worthwhile course." He also plans to attend a 2-day
seminar sponsored by Green Mountain Coffee Roasters.
The company recently introduced the OCS training manual provided by Len Rashkin Consulting, based in
Karsay Coffee continues to expand as demand for single-cup shows no sign of letting up. The company has developed a cost effective service model that meets the needs of office and foodservice accounts, based on a strong employee training program and a partnership approach with its key product and equipment suppliers.