Ethnography offers a way to know our customers better
Hy Mariampolski and Paul Schlossberg
Ethnography, whereby consumers are observed in action, has helped retail competitors improve customer service. Two researchers say it's time for a vending ethnography study.
Market researchers seek support for vending ethnography study
D/FW Consulting, Goshen, N.Y. and QualiData Research Inc., New York, N.Y., are partnering to offer vending operators and suppliers the first major retail ethnography study of the vending industry. This study will offer exclusive strategic guidance to companies signing on as "platinum-level" sponsors of this study. For more information, contact Paul Schlossberg at 972-877-2972.