Machine manufacturers are continuing to invest in higher value merchandising solutions that can vend multiple product sizes in better looking glassfront equipment. These new machines offer operators and bottlers the opportunity to include higher priced options like energy drinks, healthy snacks, and organic choices that can drive price points and profits higher.
It's time for the vending industry to compete with convenience stores at competitive price points.
I am imagining the gift store at a business hotel I frequently stay at replaced with a bank of high-end vending equipment that is open 24 hours per day. The machine is stocked with a wide selection of products, and I can use my room key or my credit card for purchases.
I imagine paying the same prices that the gift store charges, and don't even notice it on my bill the next day.
Finally, I imagine a vending operator making money on this new high-end account while providing a superior experience to the end consumer. Hopefully, that day is not far away.