Rider claims his 22 vending locations, which he services in a few hours a week himself, have allowed him to cover much of the cost of his education.
Like his stepfather, a nuclear engineer, Rider is mechanical and has been able to handle most of his repairs himself. He rents 1,600 square feet of space in an industrial park.
One of his best accounts is a race track, which he got almost by accident. A manager at the race track had received his business card and called him.
Rider is particularly excited about the possibilities offered by Automated Vending Technologies, a company that markets a digital video screen on its machines. At the present time, Rider is using that system's USB stick, which enables him to download transaction data from the machine onto a laptop.
Rider is keeping an eye on the remote monitoring technology, but has not yet decided to invest in it.
As if he weren't busy enough with the business and school, Rider also makes time to volunteer for the local police auxiliary.
Jennifer Galloway, 30, marketing director, Sanese Services Inc., Columbus, Ohio
EDUCATION: Undergraduate degree in media studies and photography at Columbus College of Art Design
ROLE MODELS: Her parents
LONG-TERM GOAL: To grow with the company
BIGGEST SURPRISE: That such a large company can still be operated as a family business
OTHER CAREERS CONSIDERED: Photographer
ASPECT OF THE BUSINESS MOST LIKED: Each day is different
Jennifer Galloway, a professional graphic designer and photographer, has a big job on her hands meeting the needs of a company as big and diverse as Sanese Services Inc. in Columbus, Ohio.
While Galloway had worked as a graphic consultant to a variety of different types of businesses before joining Sanese Services full time, she never realized how demanding and challenging the position would be when she came as the marketing director a few years ago.
One reason the position is so demanding is that Sanese Services is involved in so many aspects of foodservice. Her biggest challenge is in fostering an identity for each part of the company; vending, foodservice, OCS, catering, etc. She is involved with all of the graphic materials, including print literature and the Website.
Sanese Services recognizes the need to present a professional image to all of its customers, Galloway said.
This is an exciting time to be in the vending business with all of the promise that technology is bringing, Galloway noted. Sanese Services has experimented with most of the new technologies the vending industry is using, including cashless transactions, remote machine monitoring, and new heating systems.
Sanese Services is one of a handful of vending operations that still operates the Hot Choice machines from KRh Thermal Systems which heat and dispense meals. “I think that it's going to open a lot of windows,” Galloway said.
Sanese Services is also part of a nationwide coalition of vending operators known as the Vend Marketing Institute (VMI). VMI was founded to create an organization that will benefit the affiliates, their customers and suppliers, through the development of joint marketing and purchasing programs.
One program, named “The Right Choice … for a Healthier You!”™, focuses on nutrition education, promoting an active lifestyle and the availability of nutritious choices when making vending selections.
Sanese Services has also been a leader in its use of Web technology. The company has a professional Website and has also utilized an e-mail newsletter for its customers.
Being the marketing director for a company as diverse as Sanese Services keeps Galloway on her toes. She appreciates the fact that the company maintains a strong sense of family despite its size.
Bradlee Whitson, Jr., 23, operations manager, K&R Vending Inc., Bridgeton, N.J.
EDUCATION: Undergraduate degreee in business administration, Rutgers University
ROLE MODEL: Father, Brad Whitson
LONG-TERM GOAL: To grow with the company
BIGGEST SURPRISE: None
OTHER CAREERS CONSIDERED: Sales and newspaper publishing
ASPECTS OF THE BUSINESS MOST LIKED: Constant challenge and new technology