Hospitality Kiosks at a Glance
Following are some hospitality kiosks that have been introduced:
- Ameranth’s 21st Century Restaurant is a wireless point-of-service (POS) interface that transmits food and drink orders directly from the table to the POS system. No time is wasted writing down orders and re-entering them at a fixed computer terminal. For easy payment, credit cards can be swiped and processed at the table, increasing customer security and saving even more time. Ameranth’s software interface is activated by a finger touch or stylus. The solution operates on Microsoft Windows Mobile-based Pocket PCs and is based on familiar POS touch screen terminals.
- Experticity’s Nextprise system helps companies use personnel more efficiently and serve customers more effectively. By taking advantage of broadband connectivity, Nextprise can help place employees where they are needed. Whether in a call center, at their desks, or at company headquarters, the solution helps tellers to communicate and serve customers faster and more economically.
- InfoGenesis Self-Service is a Web-based solution that uses emerging technology to give guests more control over their experience and the operator more control over their operations. Desktop ordering, kiosks, and cashless payment technology converge in the InfoGenesis Self-Service solution to power more convenient services that strengthen guest loyalty, plus allow the operator to reallocate labor and increase outlet revenue.
- Inncom pioneered wireless infrared control technology for hotels, as well as the integration of multiple functions on a single, centrally monitored and controlled system.
- Micros provides a full range of enterprise applications to table service and quick service restaurants, hotels, motels, casinos, and other leisure and entertainment businesses.
Survey Indicates Restaurants Find Use For Self Service Ordering Kiosks
The NextChoice 2006 survey of 100 North American restaurants reveals the use of self-service in the restaurant industry is rapidly increasing. The study claims 61 percent of restaurants have considered self-service options, which will result in a significant increase in deployments.
Quick-service outlets (69 percent) are most interested in self-service, followed by casual dining (57 percent) and fast casual (50 percent).
Restaurants in the South led the self-service deployment momentum. Nine in 10 restaurateurs in the South have or were considering self-service, while the East and Northeast are somewhat behind. Just 13 percent of restaurants in these areas offer self-service, versus 48 percent in the South.
The main obstacle to self-service remains cost, although operators have cited that capturing customer data and marketing gift cards are important considerations.
Restaurateurs reported that the accuracy and speed of the machines are also important criteria, with the key to return on investment (ROI) being increased revenue, improved productivity, and competitive advantage. NCR, Micros, and Radiant Systems were the three most prominent providers of self-service technology, although NextChoice was gaining awareness. It appears the industry has reached a tipping point rendering 2007 as the year that self-service significantly impacts the foodservice industry.