There is also “Get Healthy and Fit Kit.” You can download all the materials you need to share with accounts and create a customized wellness program. The kit is available at www.balancedforlife.net under the “Info for Workplaces” link in the “Operator Toolbox” and provides NAMA client companies with information for starting a program along with materials they can reproduce in-house and distribute to employees.
The kit includes a section on getting physically fit, and a section on nutrition and a balanced diet. The kit also includes a host of links where members can go for more information and resources to help them implement and monitor their program. There are also generic nutrition stickers. These new stickers from NAMA are another option to help you identify products with enhanced nutritional components. There are four versions of the stickers: low calories; zero calories; low sodium; trans-fat free.
CAMPAIGN GENERATES POSITIVE MEDIA ATTENTION
Best of all, I’m pleased to report that our campaign is delivering results. Thousands of TV, newspaper and radio stories have appeared around the world discussing our campaign and highlighting our industry’s work to fight obesity.
Where once people may have instantly connected our industry with so-called “junk food” and rising obesity rates, today they are looking at our work to be part of the solution, and instead evaluating other causes and potential solutions to combat this complex problem.
OPERATORS ATTEST TO PROGRAM BENEFITS
The Balanced for Life program is delivering tangible results to vending operators. Following are quotes from operators using the program.
“NAMA and its Balanced for Life program literally saved the day for me,” said Marcie Braddock, project manager, A Matter of Taste, Van Nuys, Calif. “When my client decided to unveil a national wellness campaign, they were looking for my help. I had pieces of paper all over my desk, trying to decide what I could possibly do, when I noticed that everything I needed was already available thanks to Balanced for Life. This is a great example of why we belong to NAMA – because they are always one step ahead of us developing the tools we need to solve the next set of problems.”
“Recently one of my national clients was looking for an employee health and wellness program, and I was faced with the prospect of developing an entire program for them,” said Alan Plaisted, president Southern Refreshment Services, Tucker, Ga. “What a relief it was for me to see that NAMA had already created all the materials I needed through the Balanced for Life campaign! Even better, they were there every step of the way to support me in every way possible. I don’t even want to think about the resources I would have otherwise had to invest if I hadn’t had access to this program.”