PUMPTOP TV SCREENS APPROACHING 100 MILLION MONTHLY IMPRESSIONS
Source: DigitalSignageToday.com - May 2008
With nearly 6,000 LCD screens mounted on the fuel pumps at more than 550 U.S. gas stations, PumpTop TV is emerging as one of the nation's largest gas station television networks. AdtekMedia, owner/operator of the PumpTop TV network, and Westinghouse Digital Electronics have set goals to reach more than 100 million gas consumers each month.
"We are installing PumpTop TV at an average of four new stations daily," said Dick Paulsen, president of AdtekMedia. "Our commitment to grow this network is firm — we will bring PumpTop TV to more than 1,100 gas stations in the largest U.S. markets before the end of the year."
Consumers can now find PumpTop TV at gas stations representing more than 40 of the most recognizable oil company brands across the country. In the Los Angeles market alone, PumpTop TV reaches more than four million gasoline consumers each month, measured by the number of fuel transactions conducted at each gas pump.
As they fuel their vehicles, PumpTop TV delivers a five-minute program of news and entertainment to consumers. Programming includes news video from ABC, local maps from Google with real-time traffic conditions, as well as weather, sports and other news- and entertainment-related content, along with advertising.
"We bring tremendous reach and relevant, entertaining programming," said Paul Schmidt, national sales manager for PumpTop TV. "We are able to give advertisers the sight, sound and motion, and scale, of TV without the TiVo factor."