It is important for Websites to have visual appeal, Smith said. For Websites that market products, product images are important. “They (product images) actually do assist people in finding what they’re looking for,” he said. He said it’s important to have consistent image size and quality.
One consideration is to use images that don’t take too long to download; this will discourage users.
If product pictures are not available to post on the Website, Smith suggested using graphic logos.
In addition to product images, Smith said it helps to have graphic material that makes the site pleasant to view. One suggestion for OCS Websites is to have pictures of happy people in an office setting.
Allowing users to review their experiences on the site can add credibility, Smith said. “If you integrate customer reviews into your Website, people will read them,” he said.
Customer reviews can even present selling points the operator hadn’t thought of. “They may put a whole different spin on it for you and it may be for your benefit,” Smith said.