Earlier this year, “Every Day with Rachael Ray” magazine selected Community New Orleans Blend® Coffee and Chicory as its “Best Flavored” coffee. The magazine singled out Community New Orleans Blend® in a taste test as part of the “Supermarket 101 feature” in the March 2010 issue.
Community outreach continues
Community has also enhanced its visibility through various community outreach programs.
One of the oldest is the “Community Cash for Schools” program, whereby schools earn money by collecting bar codes from Community brand products in exchange for a cash donation.
Students, parents and teachers, as well as restaurants and businesses, collect bar code labels for the schools. The schools can use the money any way they see fit. Since the program’s inception in 1989, schools have earned a total of about $4.5 million.
While Community’s operations have not been hurt by the recent Gulf oil spill, hurricanes in recent years have damaged customer facilities.
During hurricanes Katrina and Rita, Community trucks rode through hurricane-affected neighborhoods in New Orleans, offering free coffee, tea and water to residents and construction crews.
Current focus: Organic growth
The company’s current focus is to build its density in existing markets. While Community has expanded to new geographic areas through acquisition in the last decade, Saurage said there is plenty of growth to be had in existing markets.
In the past decade, Community expanded into the Dallas, Texas, Tallahassee, Fla. and Atlanta, Ga. markets. Over the past year, the company expanded into Birmingham, Ala. and Memphis, Tenn.
Saurage believes the consumer’s appreciation for good coffee creates an opportunity for Community to grow in all of the markets it currenly serves.