Advertise

With its rapid growth, it's easy to assume that online advertising is here today, gone tomorrow. It isn't just a fad — it's here to stay.

 

In fact, combining online advertising strategies with your traditional print campaign is the best way to reach customers at different points in the purchasing process. It’s a valuable tool in your arsenal for communicating to vending and office coffee service professionals.

 

Hit your marketing targets using the number one web destination for vending and office coffee service professionals – VendingMarketWatch.com. You’ll get the value you're searching for as we deliver your message to over 21,000 vending and OCS professional looking for the most up-to-date industry information available.

 

• Over 26,000 unique Website visitors per month and growing
• More than 75,000 page views per month
• Over 12,000 VendingMarketWatch Daily Update e-Newsletter subscribers
• Real-time reporting for all advertisers

 

For advertising information, please contact Gary Thom (Gary.Thom@vendingmarketwatch.com) or call 800-547-7377 x1333

 

 

Be SEEN by 12,000+ vending and OCS professionals -DAILY.

 

Website Sponsorship & e-Newsletter

$750 week - 728x90 Leaderboard & 468x60 Banner Ad
$750 week - 160x600 Skyscraper & 468x60 Banner Ad

 

A VMW Leaderboard or Skyscraper/Banner Ad Sponsorships places your ad in both the VendingMarketWatch Daily Update e-Newsletter and run of site (ROS) on the VendingMarketWatch Website.

 

The banner ad appears in the VendingMarketWatch Daily Update e-Newsletter, which delivers the latest news to more than 12,000 subscribers. The sponsorship leaderboard appears at the top of the Web page - the most prominent position, with exposure to over 26,000 unique visitors each month. The Skyscraper appears on the right, above the fold.

 

Al A Carte Interactive Ads
$500 week - 728x90 Leaderboard on Website
$500 week - 160 x 600 Skyscraper
$500 week - 468x60 Banner Ad on VMW Daily Update e-Newsletter
$500 week - Text Ad on VMW Daily Update e-Newsletter. Includes brief message, thumbnail photo and link. Limit two.

 

e-Blasts

$350 per thousand e-mail addresses

 

Send your customized message to VendingMarketWatch & Automatic Merchandiser's list of over 10,000 subscribers who want your offers - no spamming. You'll reach a large, captivated audience instantly. All of the content within the e-Blast is dedicated to your company — use it to announce a new product or service, conduct a contest, feature a special offer or sell inventory quickly.

 

• Segmented lists available
• Call for package pricing
• Includes a detailed report of open and click thru rates
• Design services included (if needed)

 

Product/Equipment Showcase Blast

$650 per placement

 

The VendingMarketWatch & Automatic Merchandiser Product/Equipment Showcase provides an electronic advertising vehicle for our professional advertisers to reach over 10,000 subscribers. This is a great way to announce a new product or service, feature specially priced items or simply get your name and products out to a large, dedicated audience.
The Product / Equipment Showcase is an opportunity for advertisers to pay for a portion of an e-blast and maintain the high impact effectiveness that an e-blast delivers.

 

• Up to 40 words of promotional text
• Product Photo (100 x 100 pixels)
• Company logo (100 x 40 pixels)
• Limited to 10 companies

 

Website Sponsorship & e-Newsletter

$750 week - 728x90 Leaderboard & 468x60 Banner Ad
$750 week - 160x600 Skyscraper & 468x60 Banner Ad

 

AVMW Leaderboard or Skyscraper/Banner Ad Sponsorships places your ad in both the VendingMarketWatch Daily Update e-Newsletter and run of site (ROS) on the VendingMarketWatch Website.

 

The banner ad appears in the VendingMarketWatch Daily Update e-Newsletter, which delivers the latest news to more than 12,000 subscribers. The sponsorship leaderboard appears at the top of the Web page - the most prominent position, with exposure to over 26,000 unique visitors each month. The Skyscraper appears on the right, above the fold.

 

Website Banner Ads

$500 week - 728x90 Leaderboard on Website
$500 week - 300x250
$500 week - 160x600 Skyscraper

 

Rotating and fixed ads on home or interior pages can increase exposure to influential customers. AdRelevance reports 63 percent of all online ads are created for branding purposes.

 

• Sizes: 728x90, 30 x250, 160x600

 

New! Contextual Advertising — Topic Sponsorship

Cost: ROS rates plus a 30% premium per topic sponsored

 

VendingMarketWatch.com’s new content delivery system allows you to target your advertising by selecting a topic category and then delivering your ad every time any content focused on that category is delivered. Zero-in on your prospective buyers by securing the relevant content for your ad!

 

• Size: 728x90, 300x250, 160x600

 

Vibrant Media

 

VendingMarketWatch partners with Vibrant Media to bring you in-text advertising. A word or phrase in any “text” content on VendingMarketWatch.com is highlighted and linked to an interactive ad.
The ad can include video or rich media and is tailored to the customer.

 

Sponsored Links

$1,200 per year

 

Sponsored links provide an economical hot link from the VendingMarketWatch homepage to any landing page on your site.

Video Spokesperson

$500 per week

 

Do you want your company’s message to be heard by thousands of people? The video spokesperson on VendingMarketWatch.com walks onto the Webpage and speaks directly to your customers. The 30-second message is completely customizable.

 

Sticky Note

Set up in the format of a traditional and familiar ‘sticky-note’, your message can be ‘stuck’ to any page of our site and displays in front of other information on the site. The ad remains fixed in place and is your exclusive opportunity to be noticed.

 

Page Peel

 

Tear Back/Peel Back ads are a fun way to get the user’s attention and drive your message home. An initial ad (100 x 100) resides in upper right corner of the page. When the user clicks, the ad tears down to reveal the full page ad (back page).

 

Survey

$937 for 1 page (add $276 for database interactivity)

 

Don't overlook the power of an interactive page that collects information about potential buyers. VendingMarketWatch can create a survey designed specifically for your company, finding out what potential customers really want from your products or services.

 

• Custom survey design
• Valuable data collection
• Real-time results delivered by e-mail

 

Web Casts

Exclusive sponsorship: $15,000
Co-sponsorship: $8,000

 

Customized content delivered to decision makers where they want to view it. Web casts are great for sales lead generation and are a direct communication path to talk to your prospects — LIVE!

 

SPONSORSHIP PACKAGE INCLUDES:

 

• Company name and tagline included in pre-WebCast e-mail reminders and follow-up thank you e-mail sent to all registrants (up to one 60-word paragraph)
• Logo and tagline on landing page of the WebCast, linking to company home page
• Logo and link on the WebCast sign-up page
• Logo included in the frame of the WebCast
• Up to two power point slides (one before, one in middle or at end) of the WebCast, with sponsor recognition and marketing message. Content must be approved by Officer.com
• Verbal audio thank you at least twice during the WebCast
• Entire WebCast, including sponsor logos and links, will be archived on VendingMarketWatch.com for one year. Renewals negotiated 60 days prior to anniversary.

Welcome Ad/Eyeblaster

$75 CPM ($1,000 minimum)

 

Your ad appears on the screen on top of the content when readers go to VendingMarketWatch’s homepage. The Eyeblaster moves across the screen.

 

 

STAND OUT in the crowd.

Thousands of vending and office coffee service products, equipment and services are included in VendingMarketWatch & Automatic Merchandiser's Online Buyer's Guide. Make your company stand out with a sponsored listing.

 

This is where the vending and office coffee industry goes to research and make purchasing decisions on the Internet. Buyers can not only learn about the various companies in the marketplace and their products, but they can also look up detailed information, review products and collect contact information.

 

• Searchable Company and Products
• Large Profile Logo
• Company Links
• Product Links
• Product images
• Easy Online Profile & Listing Management
• Address, Phone, Fax
• Mapped Address Link
• Company "More Info" Web Link

 

 

Category Sponsor

$2,000 annually

 

• Featured company listing on the Buyer’s Guide Homepage and category pages
• Leaderboard (728x90 pixels) and Skyscraper (160x600 pixels) on selected main category and all sub-category pages — MAXIMUM VISIBILITY
• Weighted higher in search results

 

 

Subcategory Sponsorship

$1,000 annually

 

• Featured Listing on main category page
• 468x60 Ad Banner and Featured Listing on sub-category page
• Weighted higher in search results

 

 

Featured Listing

$500 annually

 

• Featured Listing on main category and one subcategory within the same category
• Option to buy individual featured listings on other sub-categories for an additional $250 each
• Weighted higher in search results

SHOW buyers what you have to offer

 

Video Pre, Mid & Post-Rolls

 

Contact your Sales Representative for pricing
Thousands of buyers will see your product in action when you include your video ad before, during or after a video on VendingMarketWatch’s video network.

 

• Mute, unmute, pause and play controls are enabled.
• A "Sponsor Message" text label appears in the bottom left corner of the player.
• A time counter (counting down in seconds) appears in the bottom right corner of the player. Any length video ad supported, however, a duration of 15-30 seconds is recommended.
• Click through URL is active

 

During Overlay ad playback:
Contact your Sales Representative for pricing

 

• Ad will appear in the lower 1/3 of the player
• Overlay ad expands in scale with the player
• Will have the ability to click through to a URL

 

OneShow Video Interview
$10,500

 

Reach operators who weren't at the trade show!

 

• In-depth Video Interview done on the show floor
• Video archived on VendingMarketWatch's Video Network
• Inclusion in a custom e-invite for the videos
• 2 Print ads
• Banner ad

STAND OUT in the crowd.

Thousands of vending and office coffee service products, equipment and services are included in VendingMarketWatch & Automatic Merchandiser's Online Buyer's Guide. Make your company stand out with a sponsored listing.

 

This is where the vending and office coffee industry goes to research and make purchasing decisions on the Internet. Buyers can not only learn about the various companies in the marketplace and their products, but they can also look up detailed information, review products and collect contact information.

 

• Searchable Company and Products
• Large Profile Logo
• Company Links
• Product Links
• Product images
• Easy Online Profile & Listing Management
• Address, Phone, Fax
• Mapped Address Link
• Company "More Info" Web Link

 

 

Category Sponsor

$2,000 annually

 

• Featured company listing on the Buyer’s Guide Homepage and category pages
• Leaderboard (728x90 pixels) and Skyscraper (160x600 pixels) on selected main category and all sub-category pages — MAXIMUM VISIBILITY
• Weighted higher in search results

 

 

Subcategory Sponsorship

$1,000 annually

 

• Featured Listing on main category page
• 468x60 Ad Banner and Featured Listing on sub-category page
• Weighted higher in search results

 

 

Featured Listing

$500 annually

 

• Featured Listing on main category and one subcategory within the same category
• Option to buy individual featured listings on other sub-categories for an additional $250 each
• Weighted higher in search results

Mobile Site Exclusive Sponsorship:

 

Now you have an opportunity to bring VendingMarketWatch to a mobile audience! Your monthly sponsorship of the VendingMarketWatch mobile site includes a 234x60 advertisement which appears at the top of the page and a 25-word text message that appears 5-6 stories down.