Coca Cola Bottling Co. United Official Claims Success With Telemetry On 9,000 Vending Machines, Part 1

David Sours, director of commercial leadership at Coca-Cola Bottling Co. United in Birmingham, Ala., describes what telemetry has done so far for his organization, which has installed telemetry on 9,000 machines following a 1-route test. Interviewed by Elliot Maras, editor of Automatic Merchandiser, Sours notes the company has increased sales, reduced returns and out of stocks.